EPSON exposes the advantages of printing technology in the Barcelona 080
Last week during the Barcelona 080 Fashion Week I was invited to a roundtable organized by Epson Spain about their latest technologies. There were some important points to discuss: The Japanese brand has participated in the Fashion Week in Barcelona, championing innovation in textile printing and showing the benefits of digitizing trends. Within the framework of the event, Epson has organized a roundtable on technology and printing applied to the textile and fashion sector in which experts in innovation, design and digital printing have come together.
Epson, a leading technology company worldwide, has organized a roundtable on technological innovation in the textile sector within the framework of the 080 Barcelona Fashion. He lowered the title “Innovation in fashion and textiles: digitizing trends”, the Japanese brand has shelled together with experts in innovation, printing, and design how the latest technological developments have allowed important advances in the sector. After the last projects with great designers such as Ion Fiz or Richard Quinn, shared by Raúl Sanahuja (responsible for communication at Epson Ibérica and moderator of the roundtable) this initiative framed in the 080 Barcelona Fashion has shown how advances in digital printing bring advantages to the entire value chain, from design to final production.
“At Epson we have made an important commitment to a strategic market for the company, such as digital textile printing. Spain is already the second European country in this type of production and it is estimated that practically 50% of the production in our country is digital, for this reason we detect important opportunities. A market whose value continues to rise and which is already around 20 million euros.” Explained Magí Besolí.
On the opportunities that the latest technological developments offer within the textile industry, Lídia Morcillo has especially highlighted the simulation as an authentic revolution. “Thanks to technology we can simulate patterns and future fabrics on surfaces without the need to reach the process of stamping and making. This great advantage implies for us the mission of being able to change mentalities so that companies know that now it is not necessary to touch the final fabric to know if a design will work or not, since we can see this simulation on screen or even projected on the materials getting an excellent level of detail “.
The environmental aspect has been one of the most commented issues during the debate. In this sense, Magí Besolí has highlighted that the equipment developed by Epson has been developed following the company’s global objective of generating sustainable technologies. “Our equipment for textile printing by inkjet allows 80% energy savings, consume 60% less and, therefore, significantly reduce the generation of waste. We also have various certifications that guarantee that the inks used are harmless and resistant to perspiration and washing. “