Back to Eco, new life to denim
It’s been 2 years since I’ve visited Back to Eco for the last time. I followed their profile on Instagram but I had never been to his physical store. At that time, I was already impressed by what they did with denim. It seemed to me that it was a very innovative idea since I did not know many brands that made clothes from textile waste coming from denim. Taking into account that to make a pair of jeans it takes 8,000 liters, I thought it was a good idea to make the most of natural resources and avoid overconsumption of water. Last week, I went to visit their new shop situated in C/Bruc, 5 (Barcelona) and I was as impressed as the first time I visited them.
A few days ago I was lucky enough to be able to speak with Montse Bayen, one of its founders. She told me interesting things like these:
What motivated your brand towards sustainable fashion?
The ones who have founded Infinitive Denim and the Back to Eco Association are Nuria and Montse, we both come from the environmental world, we did not come from the fashion world and our main motivation was to put on the market a product that was recycled origin. So we were investigating, we quickly ended up in the world of textiles, and we focused on the world of jeans.
Why is sustainability important to you?
As I have already mentioned before, sustainability is part of our DNA, since we both come from the environmental world. I am a Biologist, Nuria is an environmentalist, and we have a professional career in the world of sustainability and in the environmental world for many years. In my case, I was dedicated to environmental consulting doing studies and projects, and Nuria was more into the informative and communication issue but always related to sustainability.
“Sustainability is part of our DNA, since we both come from the environmental world.”
How do you communicate sustainability to consumers?
This is the big issue. We are quite clear in communication. Everything is based on the axis of sustainability, and we go a little further because we are a circular fashion brand, we are not only a sustainable fashion brand. For us, this communication must clearly express that we are using waste to make a fabric, our production is local, which is a fabric that is self-produced by us, with total and transparent traceability. Being able to communicate that everything is done here in Catalonia, etc… So we always try to communicate in this way in this way. What happens is that it is not easy to reach the consumer.
Do you have a favorite piece in your collection?
We currently have two collections. The winter collection that came out in 2020 and the summer collection that has now come out in 2021. So as a favorite piece of the winter collection, I would say our worker jumpsuit and now currently in our summer collection, I would say that our Upcycling jacket.
What is the revolution you expect in the fashion industry?
I wouldn’t know what to tell you … The revolution for us would be to reverse local production. Because this influences many aspects, economically, mainly, and also at the level of C02 emissions. What happens is that the current model is very unfeasible … Very very unfeasible… That is why we bet on this revolution. For us, sustainable fashion does not only imply using ecological fabrics such as organic cotton that I leave in “quotes” that is sustainable or not. And other materials such as linen, etc … For us, sustainable fashion implies 100% local production, and that currently many sustainable brands are not doing it and with the current model they are carrying out they will never be able to do it. In this regard, we want to bet on this route. At the moment we are small, but our intention is that if we are equally big to bet on 100% local production.
“The revolution for us would be to reverse local production. Because this influences many aspects, economically, mainly, and also at the level of C02 emissions”
What’s next for your brand?
Our brand is continuously investigating. We are always investigating in terms of fabrics, our fabrics, and pivoting with the denim waste and being able to expand our range of waste as well as our range of products. And our line is in constant innovation. And our great challenge is to be able to convey to the consumer what a sustainable fashion brand really is.
Do you have any social or environmental initiatives underway?
Social, is what we are currently running. Maintaining our workshop is not easy. And if we could, then try to expand it. But hey, keeping our workshop and keeping production linked to our workshop is our great goal. And environmental… Well, we consider that our own trajectory and our own work is already an environmental trajectory as such.